Nearly 20 years ago, in a small Fort Worth kitchen, we set out to perfect the art of tortilla crafting. Armed with only family recipes and a passion for excellence, we spent countless hours flipping tortillas by hand, testing ingredients, and listening to real customer feedback. The result? A tortilla so smooth, soft, and fluffy that it melts in your mouth.

As word spread and lines wrapped around the block, local news outlets took notice. We knew we had something special.

To bring this experience to even more customers, we assembled a world-class team of product specialists, engineers, top industry leaders, and food safety experts. Together, we expanded into retail stores, eCommerce, co-packing, restaurants, and meal providers—making La Superior tortillas available to more people than ever.